Firstly, CHOOSE a business to write about. Large shopping centres such as Bluewater or the Trafford Centre have websites that
provide information. Your local bowling alley or cinema can work well and will usually give you a talk and answer questions.
You could also choose your part time job. It is important not to forget to write about INTERNAL customers. It can be hard to find
information on these but The National Maritime Museum (NMM) gives information about internal customers on its website which
makes it a good business to choose.
a) Briefly define customer service - click here and here for some definitions
b) Write a paragraph introducing the business you have chosen to study.
Explain that customers can be internal and external. Briefly explain what customers the business you have chosen has - you can use
the list below to help you: Click here for the NMM.
Pick THREE different types of customer to write about in more detail. Explain by giving examples, what they need and expect from
each other (internal) or the business (external) for the business you have chosen. You can use the list below for ideas. Click here for
examples at the National Maritime Museum
Accuracy and reliability
Providing information and advice
Providing assistance and help
Dealing with special needs
Dealing with problems
Health, safety and security
Write a paragraph to explain what the benefits of good customer service could be to the organisation you have chosen to write
about. NMM click here
to the customer
to the organisation
to the employee