This assignment covers:

P5    Describe the benefits to a business organisation in marketing a product or service online

M3   Explain the potential benefits for a business planning to go online

  

Assignment 5

 

Finally, X company wants you to finish the research you have done by explaining the benefits of marketing a product or service online

 

        Task 1 - Pass

 

            For a pass, you must describe how a business could benefit from marketing products online.  Use the headings and links below as

            guidance.  You could describe them in the context of a particular business e.g. Amazon or HMV or another large organisation of

            your choice.

 

Market presence:

 Marketing benefits:
  • global presence
  • 24-hour visibility
  • equality of presence between small, medium and large businesses
  • rapidity of response to customer interest
  • opportunities to analyse online competition and to keep up with competitors

  • the ability to collect market research information from online enquiries

  • access to new markets eg remote locations, customers with travel difficulties, poor transport links, customers with disabilities

  • access from a wide range of devices eg computers, mobile phones

 
 Level of response: Financial advantages:
  • offering delivery-to-door as a sales feature
  • access from a wide range of devices
  • access out of normal business hours
  • access from around the world
  • rapid response to orders and enquiries
  • online order tracking; reduced stockholding

 
  • improved cash flow through fewer bad debts
  • freedom of low-cost location
  • use of low-cost labour
  • low overheads
  • rapid payment
  • no expensive cash handling
  • ease of entry

                  

        Task 2 - merit

 

            For the merit part of this assignment you need to discuss the benefits relating to the business you have written about in the

            previous assignments (x company).  This will probably be a smaller company therefore select the issues that will affect them the

            most. 

                      - Explain the benefits of a business going online - click here for some ideas. 

                      - The pass task asks you to just say what the benefits could be but the merit task asks you to explain yourself.  To do this

                        you can give examples to explain your description and/or say how it relates to the business you chose in the earlier  

                        assignments.  There are some more ideas here.