P2     Describe how to identify the target market

M1    Explain and justify methods used to identify the target market for the proposed business

    Assignment 2

                Pass  task  - Who will buy your products/services?

                       1.  Define the term target market

                       2.  Explain what market research is and how you could use market research to identify your target market

                       3.  Explain what you know about the market for the product you have chosen.  Back up your work with some other

                            research you have carried out about the market.  Good sites to use are:

                                 Google (.co.uk as you don't want American trends)

                                 Social Trends  For example are you producing something for under 16s? - Click here to see if that is a good idea!

                                                     Click here to see how much money teens have to spend and what they spend it on.                       

                Merit task  - Exactly how will you carry out market research?

                        1.  Explain your chosen methods i.e. combination of primary and secondary research

                        2.  Justify (explain the strengths and weaknesses) these methods.  To justify something you can also say why you didn't

                            use something else.